Companies that have not planned where they want to go and what they should do for this future they want to reach within the framework of their resources, are falling very quickly in today’s competitive conditions. Based on our experience, we can state that companies in our country have problems with “the way followed”. For this reason, starting the studies with the Strategic Plan produces accurate results in every company.
We prepare the strategic and implementation plans by going through the following stages:
- Defining the current situation of the company and the industry with scientific methods (this stage will be completed when the Corporate Analysis is done) and discussing the information
- Establishment purpose of the company, future vision, determination of core values,
- Making full determination of the company’s competitive advantage, resources, company’s strengths and weaknesses, opportunities and threats of the industry, the company’s capabilities and the values
- Determining the target customer group and target positioning in the market,
- Identifying 5-year goals with a joint meeting attended by company owners and managers,
- Converting 5-year goals to 1-year targets,
- Determining the strategies to be followed in order to reach the targets,
- Determining the measurement criteria of 1-year targets,
- Ensuring the units of the company adopt the 1-year targets
- Putting forth the activities that each unit should do in order to reach these goals,
- Identifying the sources of the activities put forward, associating them with the budget and starting to be implemented in order of priority.
This study ensures that all units of the company act towards the same goal. This allows many problems to be solved spontaneously, from the correct use of resources to the elimination of internal uncertainties and to the coordination and follow-up of the activities of the units. In order to achieve 5-year future targets, it can be planned on which areas the foreman in the production or sales representative should focus on this week. It is very easy to measure the performance of the company according to the realization rate of these activities and it is based on a solid foundation.
